How to create a branded video player?
How to create a branded video player for your website?
Having a branded video player can make your website and video 2x stunning. If you want your player to match the look and feel of your website there are two ways of doing so. The first one is building from scratch using web development skills and the second is using a custom video player on your website.
Let’s understand the two ways to get there:
Two Ways to Brand the Player
- Building from Scratch - The Advanced Way
Here you need to hire developers which automatically means:
- First you need to spend an excessive amount and
- Second, it's going to be time consuming as well.
The developer will have to work with the HTML5 video element, style it with CSS and wire up custom controls using Javascript. It works best when you have a team that can afford to think about video players as infrastructure.
Also, building the software is half the battle, it is what comes after it. If you are planning to integrate the player across different web browsers, there’s a possibility that you have to build custom versions of each browser, which is another hassle. Overall, if you are building a branded player from scratch, you will have to give your all and there are chances that there will be more work than expected.
- Using a Custom Video Player - The Easiest Way
The second way is using a custom video player. These tools are affordable plus you don’t have to spend much time and your video player is up and ready within minutes. Custom players abstract away the complexity while still letting you control what matters, colors, controls, logos, thumbnails, and behavior, giving a consistent video branding. These help boost brand recognition within video.
With a custom video player, the setup is faster, the learning curve is gentler, and iteration becomes a design decision rather than an engineering task. For most teams, this will be the ideal choice.
Customizing your Branded Player with Sato
If you are a business whose goal is to ship quickly, stay on brand, and increase the video engagement, using a custom video player like Sato often makes much more sense.
Currently, we are offering a free plan with more than 50+ customization to choose from. In case you are a big team with a large video library, you can move to the paid tier or request for a custom plan.
You can start for free and start creating your first free branded video player with Sato.
